Professional Website:

  • Build a modern, mobile-friendly website.
  • Blog: You can optionally create a blog on your website and update it with relevant content and trends in your industry (It is important to keep the blog regularly updated).
Submit your website URL to major search engines and internet directories, including:
  • Google Webmaster Tools
  • Bing Places
  • Apple Maps
  • Yelp
  • Bloomberg Business Internet Directory: https://www.bloomberg.com/profile/company/GBDI:US

Website - Tracking Your Website Visitors

Reasons to track visitors:
  • Who is coming to your website?
  • Ascertain how your website is doing and for marketing purposes
Web Analytics Software can provide the following details:
  • Visitor Location
  • Visitor Sources
  • Visitor Type
  • Visitor Navigation
  • Average time on-site
  • Leave (bounce) rate
Some common web analytics tools:
  • Google Analytics – (Recommended) Most popular, powerful and customizable and it’s “free”.
  • Spring Metrics
  • Woopra
  • Visitor Navigation
  • Average time on-site
  • Leave (bounce) rate
  • Clicky
  • Mint
  • Chartbeat
You can also accept user input online via: Forums, Surveys, and Feedback forms on your website.

Social Media Marketing:

SEO (Search Engine Optimization) and Online Adverts:
  • Google Search – Organic SEO (free) and Paid Adverts.
  • Facebook Ads/Facebook pages
  • LinkedIn: Create an account for your business on LinkedIn. Complete your business profile, add photo, industry information and summary and link it to your website:
  • Write articles on LinkedIn
  • Add videos showcasing your services and products (Post content and videos)
  • Measure your LinkedIn Social Selling Index (SSI) – https://linkedin.com/sales/ssi, it enables you to know how effective you are in:
  • Establishing your professional brand
  • Finding the right people to connect with
  • Engaging with Insights (Analytics)
  • Building relationships
  • Ask for recommendations

Use a Centralized Social Media Management Tool:

Manage all your Social Media in one place:
  • Buffer - for straightforward social media scheduling
  • Hootsuite - for all-in-one social media scheduling, monitoring, and analytics
  • Sprout Social - for team-based social media management

Local Search – “Google-My-Business”:

To enhance local search and advertisement, sign-up for “Google-My-Business” – https://www.google.com/business/

  • Mobile local searches are gaining steam – Google Maps is regularly used to search for services
  • Sprout Social - for team-based social media management
  • Complete these sections: business overview, description (define a service area). Business hours
Four Essentials for Google-My-Business:
  • Confirm business hours/special days (special hours, etc.) – Edit info – special hours, save the changes
  • Reviews: Invite Customers to review, ask for reviews/testimonials
  • Post Special Offers and Promotions:
  • Share updates/special promotions
  • Always add a “call-to-action”
  • Use videos to promote your products and services:
  • Upload videos to Google-My-Business (Limit of 30-second videos, 100 MB file).
  • Video Guidelines:
  • Open with a strong statement
  • Show products in natural language usage
  • Connect with strong storytelling
  • Provide a clear “call-to-action”
  • Outside Signage:
  • Banners
  • Signage

Email Marketing:

Create a Newsletter for regular communication with existing and prospective clients (MailChimp and Constant Contact are popular newsletter tools).
  • Have a strategy for collecting email addresses online
  • Engage: Focus your newsletter content on what’s in it for existing and potential clients
  • Send Newsletters at least once a month and personalize your messages
  • Leverage “mobile-responsive” newsletter templates
  • Create Professional looking newsletters: include pictures, paragraphs and “call-to-action”. Always provide value to your email recipients

Partnership and Other Marketing Initiatives:

  • Get involved in the community, get your business name out there:
  • Industry Events
  • Conferences/Sponsorships
  • Do some research about customer’s taste and preferences - Identify your unique market and your target audience, find your buyer
  • Order and design marketing materials that you can leverage to promote your business (Vistaprint is a good source for this)
  • Use promotional materials to say thank you to customers:
  • Thank you notes
  • Mugs
  • Calendar, etc.